Saturday, April 2, 2016

We are considering a color peelapart project

Just wanted to post here that a second effort similar to our first effort is being considered. Another crowd funded program could result in a new color 4X5 product that uses some of the same parts as New55 PN.  And the increased production numbers may foretell better manufacturing efficiencies and the eventual ability to moderate price as we add machinery.

12 comments:

Jon Davis said...

That is very exciting news!

HeavyRotations said...

Go for it; I'm up for anything and everything!

Dave said...

Great stuff!

Michael Dentico said...

Please, PLEASE look into continuing production of Fuji's (recently discontinued) FP-100C stock.

I have spoken with Impossible about possibly acquiring/continuing and they seem presently uninterested; Fuji also seems reluctant to reverse their decision despite thousands of photographers voicing their support for its continuation.

If you were to undertake the continued production of an FP-100C equivalent, thousands would be at your door, stocking up to keep their passions for photography and vintage technology alive.

Thank you,
Michael from Chicago

Roger Robbins said...

I'll buy it!

Bob Crowley said...

Fuji will not sell any assets in film. This is well established and reflects their desire to focus on the Instax business unit. Instax cameras are the best selling cameras in the world at present. As New55 has proven, the market for a realistically priced instant product is quite small. FP100C was not realistically priced and could not be sold for the incredibly cheap $10 a pack that you enjoyed when you did buy it. Even at that price not enough people did.

Bob Crowley said...

BUT, having a good peelapart technology definitely increases the chances that some form of pack film can be produced in the future.

The Salaryman said...

Bob - the achievements of the New55 team are remarkable. Your kind response to comments here intrigues me as a long time fan of Type 100 film deeply dismayed by Fuji taking first the superior FP-3000b and now FP-100c out of production. My industry sources said actual production of FP-100c emulsion ended some years ago and since then they have just been packing it up. The main market was overwhelmingly Third World passports and IDs which is now gone. The machines used to pack it up will be sold locally under sealed bidding, but the plant was geared to very large production runs and cannot be right sized. It seems instead you are saying Fuji will not divest any film related assets in an effort to protect its Instax line - which to my mind looks unrelated to its other legacy film businesses? Is this why the valiant but perhaps not culturally optimal approach of Doc was rejected? Was FP-100c in active full production? What might a realistic price for Type 100 like film be in your view? It does seem logical that your team and the 20x24 kit could be the easiest way to get something going. With great respect, I would also assert that the market for New55 is far smaller than for Type 100 compatible products given the number of cameras and shooters involved so may not be the best comparison? In any event, the market for Type 100 is likely to be in the low 100,000 units one assumes? It would be great to get your learned view.

The Salaryman said...

One more thing - if Fuji were indeed running down old inventory for a mostly closed line, does that not explain the previously low per pack price and short expiration dates?

Bob Crowley said...

Inscrutable Fujifilm apparently makes its plans five years in advance and then executes to the calendar. Film manufacturing is highly integrated, so no amount of machinery or documentation would make the manufacture of such a complex product portable - at any price. As far as I know, no company has made any offer of substance to purchase discontinued film, or any other assets from Fujifilm save certain industrial materials sold in large amounts.

Neither 4x5 or type 100 are very large markets today but we do have well analyzed market information based on previous sales that we don't publish. The critical base technology to make more packfilms (of any size) depends on having a practical and stable black and white and color film stock, receiver stock, developer, and delivery system. New55 has proven that the basics can be done by a small company which should be a strong source of optimism. And as certain legacy Polaroid ideas and technologies near sunset there are new photonic materials we have invented that can do even more - if we can establish New55, post-Kickstarter - as a regular, going business. If you want pack film, instant film, instant negatives and more, the best way to do that is to use the existing products often and well.

Bob Crowley said...

In other words, if New55 sells well, we can advance to these other sizes. But you have to buy and use New55 first.

The Salaryman said...

Cheers, Bob. I really appreciate your wisdom. When I heard about 20x24 studio closing down I was extra worried given they have that pod machine and other bits. Your team have done a great job - and if my wife lets me get a large format rig it New55 will be first in the frame.