Friday, March 21, 2014

The future of 4x5 instant photography is yours to decide

It has been nearly four years since we started working on the possibility of bringing to commercialization a new, instant 4x5 film material.  Here is the link to the Kickstarter page.

Soon we will know if there is real market demand.  A successful fundraise will, if things go very well, result in the regular manufacture of a new instant 4x5 film, which is a very risky thing to attempt these days, or on any day.  Steady sales after that event must necessarily lead to other products and also price stabilization. Price per shot is a key measure of course, and I don't want to be shy about the value being double that of any other instant print, inherently, just because you get a positive print AND a high quality negative. Plus the fun. We are asking for a lot, though.

Shown here is the last of the FP-3000B which was discontinued due to poor sales. Is there enough of a demand for New55? Do photographers want to take the risk and pledge? Soon we shall know.
A moment of reflection before the Kickstarter launch


3 comments:

Kathleen Murphy said...

This would be wonderful...instant pics, too many pics never will be seen that are hidden on our phones!

Kathleen Murphy said...

I would like a reasonably priced instant film and camera...too many pics are stuck on my phone....and they might not ever be printed...should be nice to have an instant copy....might be nice to be able to approve the image before it portions...so film isn't wasted....that is the feature about film cameras...vs digital...with digital you pre approve what gets printed...if film cameras could give us that feature more would go back to film on negatives Orr instant Pius...

Bob Crowley said...

Kathleen that is what ZINK thinks too, and you can buy a camera like that, which is a hybrid digi and built-in printer, on Amazon. If the quality is good enough I might want that too, but what we are talking about here is large format film for 4x5 view and press cameras, which are plentiful, and have a ton of artistic potential. Plus there are millions in perfect working order. You might also look into the Instax - particularly the Instax WIDE, which I also have. decent, snappy instant photographs.