Soon we will know if there is real market demand. A successful fundraise will, if things go very well, result in the regular manufacture of a new instant 4x5 film, which is a very risky thing to attempt these days, or on any day. Steady sales after that event must necessarily lead to other products and also price stabilization. Price per shot is a key measure of course, and I don't want to be shy about the value being double that of any other instant print, inherently, just because you get a positive print AND a high quality negative. Plus the fun. We are asking for a lot, though.
Shown here is the last of the FP-3000B which was discontinued due to poor sales. Is there enough of a demand for New55? Do photographers want to take the risk and pledge? Soon we shall know.
|A moment of reflection before the Kickstarter launch|