Friday, December 23, 2011

Frequently Asked Questions about New55



written by Bob Crowley

What is New55?

New55 is a new, instant positive-negative (PN) system that produces a high quality 4x5 black and white negative, and a positive print.  It is a single shot system that incorporates a negative material, a processing pod, a special positive receiver sheet, and other components needed for a field-processable instant photograph to be produced by a photographer, without a darkroom.  New55 is a trash-reduced design that produces less waste than old Type 55 did.

Why did you start New55?

One day on Twitter I noticed that The Impossible Project said they were not going to focus on 4x5 materials, so I said that I would try to do it.

Is the New55 Project associated with The Impossible Project?

Yes, in an informal and collaborative way, very much so. We strongly support The Impossible Project's efforts as they re-learn what took Polaroid decades to accomplish. Bob Crowley visited The Impossible Project factory in Enschede, and New55 has done fruitful, but still in-process experiments with various materials produced by The Impossible Project.

What is the connection between New55 and 20X24 Studio?

New55 is located in Ashland, MA, not far from 20X24's Connecticut facility, and very close by to 20X24's Ted McClelland who has been working closely with us to bring New55 to life.  Because New55 and 20x24 use PN systems and not integral systems for their films, we share some of the technology and materials, and have other things in common, such as suppliers, and collaborators.

When will New55 FILM be released for sale?

The current plan is 8 months after the final funding, which is not yet in place.   It will take that long to tool up, get supply lines filled, and iron out the bugs from the system. We do have a working system today that is mostly hand assembled.  It works well, but cannot be made in large production quantities until there is money available for scale up.  R&D has been costly, but funded as a skunkworks project by Soundwave Research, which has paid for hired help, materials, air travel, equipment, and provides R&D space and infrastructure. Soundwave Research is a product development and manufacturing company that has invented and produced many new products.  New55 is nearly production ready.

Can I get samples or be a film tester?

We do not have a test supply of New55.

What equipment is needed to use New55 FILM?

We use a standard Polaroid 545 single sheet back. There are many thousands of these well-made film holders available and they fit easily in nearly every 4x5 camera. Currently, we are using the metal 545 holder with the back cover removed, so we can more easily check and manipulate the clip finger. This is necessary because New55FILM is currently not made with lubricious paper.

Is a tub of sodium sulfite still needed?

No. The sodium sulfite is hard to get, so we use ordinary fixer for the final negative bath. Fixer is available easily, is cheap, clears better, and stays fresh for a very long time.

What will be the price of New55?

The target price is $6 US.

Can I pre-order New55?

We are not currently taking any pre-orders.

Do you have machinery to produce New55?

We have fixtures, templates, night vision systems and other things we need to produce the prototypes and continue the development. We share the pod machine owned by 20x24, and in our plan are specifications for full tooling of the product.

Does New55 use Panatomic X?

No. Old T55 used a material called SO139 which was similar to Pan-X and produced by Kodak. We have tested nearly every available negative emulsion in production and have chosen one that has slightly faster speed and allows us to get a positive print that is correctly processed with virtually the same exposure. Users of old T55 had to choose if they wanted the negative or the print to be properly exposed, but not both. New55 solves that problem.

Who is doing the development of New55?

Soundwave Research Labs, and collaborators Jack Willard, Des Fyler, John Reuter, Ted McLelland, Tobias Feltus and Bob Crowley have done most of the R&D.  We've also had a great deal of assistance and encouragement from Ilford, The Impossible Project and Doc Kaps, who has been to the lab where New55 is being developed, and have had special support of materials from many other people. If I tried listing them I would leave someone out.

Are there any plans for an 8x10 version?

No plans, exactly, but it seems possible. An 8x10 system is an expensive item.

Do you have any plans for an instant 4x5 color negative product?

We'd like to see this happen and think we can after New55 is released.

Is New55 a copy of Polaroid Type 55? 

No, it definitely is an all-new system that superficially resembles T55 and shares some of the fun characteristics like edge effects, solarization, and certainly has all the magic, maybe more.  Perhaps more importantly, New55 produces a balanced positive and negative, something old T55 never did. This improves "the value proposition" considerably, in our view, since we get two useful photographs from one.  The negative has extreme sharpness and a long scale, and the positive print can be display quality.

I see some of the New55 test photographs on Flickr and here on the New55 blog. Who did these?

Bob Crowley, with assistance of Jack Willard, Des Fyler and Keitaro Yoshioka.

How can I help the New55 Project?

Right now the best thing is to put our link wherever you can. Mention New55 online, tell everyone who might be interested about it, and grab links from this blog and send them all around in emails. on forums, on Twitter and Facebook, and everywhere else you can think of.

30 comments:

  1. good luck with that guys! looking forward to final product! all the best!

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  2. All I can say is this: thank you and happy holidays. I have two beautiful Zone VI cameras that are totally neglected these days. Yes, I can shoot regular film but Type 55 was my favorite. I've been waiting for this kind of announcement for a long time now. (And an extra bonus! no more shooting for the negative, or vice versa. Now we get both right.)

    You left one important question out of your otherwise extensive FAQ: Will the new film have the same kind of "dot" rip pattern?? :)

    Best,

    Matt
    Arlington, VA

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  3. I can't wait!! Godspeed!

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  4. http://new55project.blogspot.com/2010/02/poll-reults-must-we-have-holes-in-new.html

    Based on this poll we saw that a third wanted "holes". They are produced by a part that New55 doesn't use, and we have a new "style" of border that naturally occurs from our process.

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  5. The news from you folks just keeps getting more promising. Fingers crossed that I can photograph Christmas 2012 on New55.

    Do you have a supplier yet for positive paper? Off the top of my head, it seems to me that will be a difficult part of this project.

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  6. We would manufacture that part. We have several formulas to choose from now, cost and time being factors, also tone, scale and surface texture. The receiver sheet is something I've touched on here a few times with regard to the DTR process, nucleation, and aggregation of what Old Pol called "galaxies" of sulfides and the migrating silver sols. There is a lot to it, but we think we know how to scale it up.

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  7. This is really good news. I am really looking forwards to the release of this new material. I have only tried Polaroid 55 once in my life when i bought a box off Amazon. It was not exactly hard to use, but certainly hairier than the regular "crack n' peel" pack film.

    I would also like to thank you Mr. Crowley, for being so open and informative about the whole process. I am seventeen and am attending high school at the moment (recently took a group picture of the class with my Graflex - my mates think I'm crazy), and the introduction into the whole chemical process behind film in general and instant film in particular has really invigorated and inspired me to do better in my chemistry class. You really have opened up a whole new world for me, and I would like to thank you ever so much.

    Pardon if this post seems a bit childish and/or unnecessary, but I just thought I'd share some of my thoughts.

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  8. Not at all, glad to hear it. The purpose of the New55 Project is to promote the state of the art, and that means inform, inspire and make subjects real, and interesting.

    This isn't quite a done deal - you may have noticed the "8 months after funding" part. We all realize there is another step. But, we know it can be done. We all know it.

    Thanks for the nice words.

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  9. Great post good to see all the results summed up in one post! I would love to shoot New55. Just as I eagerly awaiting Impossibles 8x10 film.

    Would you guys be cooperating with Impossible distribution wise? I think that could benefit both parties a lot.

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  10. Hi Peter, thank you for helping us, and readers, click on Peter's name and see his blog! The fashion series is great.

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  11. The world keeps getting better again. Thanks.

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  12. Peter, right, nothing here is actually new. It's just a summary of things people ask and the answers that I have at the moment. If and when released, New55 could appear through any channel that will carry it, though I don't exactly know what they would be.

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  13. How about doing a Kickstarter campaign to raise funds for the project?

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  14. Only if you would be willing to run it. We've been through it with them though, have approval from KS, and you can search it on this blog. Type in "kickstarter" in the upper left search box.

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  15. Kickstarter isn't really a fund raising method, but more of a pre selling one. I think the new 55 people need more than kickstarter will collect too, but it is a good idea. Someone has to run it.

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  16. how much money do you need? rough estimate? curious. if it's private, that's cool.

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  17. That has not been a frequently asked question! I'm glad you are curious.

    We published this plan
    http://new55project.blogspot.com/2010/09/plan-draft.html
    And the numbers are still good - $210k brings us to a general release in 8 months. Half that money goes to tooling and materials. Rent is "free" under that scenario. It's not a very large amount. Soundwave has put in about a third that much so far, all things told, for the R&D and feasibility stage which is concluding successfully. So all it takes is this one investment of a little over $200K.

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  18. I second the recommendation for Kickstarter. New55 needs to happen, and I think that'd be a good way to get there from here. Heck, I'd fund it myself if I weren't starving. I wish you the best of luck.

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  19. Kickstarter cannot, in all probability, raise the $210,000 needed for production. Kickstarter is an "all or nothing" website. That means if you fail to make your dollar goal, you get nothing. If we raised half of what we needed, we would still not be able to release the product.

    If we wanted to take preorders we could do that without Kickstarter. The money we got on sales would pay off after people put in repeat orders over time.

    We don't believe we would get $210,000 worth of preorders, here or on Kickstarter.

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  20. Good luck with the project! When you are producing the production runs, can you post orders out to Scotland?

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  21. I don't see why not. We have just this week sent some of the most recent batch to Edinburgh to Tobias and he will see what happens to them on the way, if anything. One aspect of this "experiment" we are doing is a compact EU mailable packet that holds 5 sheets and stays under one of the size and weight limits for small packs from the US. The idea is to find the right balance of "shippability" and cost.

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  23. Any chance of a future with Type 665, the pack film? I loved that material. Much of the work I have collected in museums was made with that material. Beautiful stuff, and far more convenient to work with in the field than Type 55- though much success to you with this marvelous project!
    Please kep us in the loop. Lloyd Wolf
    www.lloydwolf.com
    lloydwolf@lloydwolf.com

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  24. The 665 was a low volume seller so it would be hard to justify it. We do not plan to make any pack film. New55 isn't even very much like a polaroid product either. Thanks for the kind words, Lloyd!

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  25. Best of luck!

    You have my support and best wishes.

    I would buy your film.

    Fingers crossed.

    Regards

    Drew Gardner

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  26. I have been hoping for this, GOOD LUCK

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  27. Great -- especially since Fuji has also discontinued its 4x5 instant film.

    Question though -- what makes your business model any more viable than Polaroid or Fujifilm's? In all reality instant film is a niche and will remain a niche. Does it really take $200,000 to get the manufacturing going? Isn't there some way to scale gradually?

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  28. It's more focused and directed toward a very high value application that nobody else addresses.

    We have a ready, eager customer pool

    The platform it works with (4x5) will be around for a very long time

    The alternative photography field is growing

    It will be a decade before digital can match the resolution of 4x5 film

    There are no legacy problems, overhead, old factories, agreements, real estate, to load the costs like Fuji and Kodak suffer.

    New55 won't scale from hand assembly, because machines, tools and supply agreements have a minimum order price, and capital equipment costs, though modest for a start up of mfg, add up to about half the needed funding. Just the pod machine alone, which cannot be duplicated by hand, is about a $40k investment.

    These are very small amounts in the manufacturing world today.

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  29. I am really looking forward to the New55 film. I was too late in LF to try the Type55 and would love to be able to shoot instant photos in 4x5 and have negative at the same time.

    Just a short question - what will be the ISO of the film/paper?

    In any way - I hope to see the New55 film to become available soon.

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  30. The results you see so far are exposed at ISO 50 or 100. Because of the good shadow detail I tend to underexpose a little, and as you might have guessed, I like low-key. I'd expect we would still be in that range.

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