It is being sold somewhere here at a not bad price.
Several naive people have thought that this was somehow deceptive - as if "orange flavored" or "New55" means real orange juice or Waltham Polaroid T55. It cannot be.
You might get the same film in the Fuji packaging for a little less cost if you shop around, which you may want to do if you want to reclaim negatives - then the short-dated stuff appears to have a slight edge in the reagent streaking department.
Here is a link to the discussion on Flikr. Contrary to the few who misunderstand, it is of course comforting to realize that there are enough industrial, education, business, government and scientific users of material such as "690 type instant film" so that that Fuji can justify its continued production. Bureaucracies everywhere spec out "type 690" and have it in their systems. "Art and hobby photographers" need to understand that.
But I think, and sincerely hope, you realize this is great news - a smaller marketplace populated with various rebrands and some new brands such as TIP, is a sign of health and interest, and maybe even profitability. Somebody went to the trouble of getting this high quality material into a channel that was empty, which means more people will get it, the manufacturers will benefit, and we will too, as instant photography regroups. Polaroid as we knew it is gone - if you think 690 Type Film is somehow fake, then you might not want to keep calling all those Fuji FP100c and Instax images on flikr "polaroids" any longer. TIP isn't Polaroid either, nor is New55. Over and out.