Wednesday, January 27, 2010

Out with the old

Many people were very sad to see this sticker on their last box of Polaroid 55.  But I am not!

You see, the exit of a company from a marketplace does not mean that a particular technology or material cannot be made in a more efficient way, or by people with different reasons than before to make it.

Unlike difficult Kodachrome, Type 55 is pretty simple. Fuji could do it in a short time using their existing 4x5 film base and masking processes, with a few tweaks.  But I think they are going to miss the boat - still I am very glad to have a lot of Fuji instant film here!

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